SAO MAI GROUP – CRAFTING DISTINCTIVE DESTINATIONS

On August 21, 2025, at the Dong Xuyen Hotel Complex in Long Xuyen Ward, An Giang Province, Sao Mai Group solemnly organized the Conference on Management and Business Skills in the Tourism Industry. This was more than just a professional event; it served as a forum to connect knowledge and development aspirations, welcoming a large attendance of leaders, experts, and management teams from tourism units across the entire Group.

In a formal yet open atmosphere, the conference became a melting pot of practical perspectives, invaluable experiences, and an unwavering spirit of learning. Speakers delivered numerous insightful presentations on business and management skills, ranging from methods to enhance sales efficiency and customer care, to building a service culture and optimizing operational solutions. These discussions opened up new approaches, helping to consolidate the foundation of management and business skills – key factors for each unit to assert its identity and improve competitiveness in an ever-fluctuating market.

Beyond merely imparting knowledge, the conference also ignited inspiration and aspiration. Every discussion and exchange of ideas enriched the collective experience, uniting member units in a spirit of companionship and sustainable development.

The conference concluded, but its resonance and value will continue to spread powerfully. This serves as a vivid testament to Sao Mai Group's strategic vision: investing in people, building on knowledge, and centering customer experience, thereby creating a reputable, distinctive, and sustainable tourism brand. With this orientation, Sao Mai Group continues to affirm its pioneering role, contributing to elevating Vietnamese tourism and strongly expanding its reach to the region and the world.

Mr. Le Thanh Thuan — Chairman of the Founding and Development Council of Sao Mai Group

Conference overview

Mr. Truong Vinh Thanh — Deputy General Director of Sao Mai Group and concurrently General Director of An Giang Tourism Joint Stock Company

Delegates posing for a souvenir photo