SAO MAI GROUP – CRAFTING DISTINCTIVE DESTINATIONS

In the context of Vietnam's tourism industry gradually recovering and making a strong comeback after a quiet period, Sao Mai Group continues to affirm its pioneering position with a strategic vision: building a green – sustainable – distinctive tourism ecosystem. In that spirit, at Dong Xuyen Hotel Complex (No. 9 Luong Van Cu, Long Xuyen Ward, An Giang), Sao Mai Group organized a seminar on "Management and Business Skills in the Tourism Industry," gathering a team of managers, specialists, and leaders from the Group's tourism units.

The seminar was considered an important internal forum where Sao Mai's tourism professionals could share practical experiences, define strategic directions, and collectively find solutions for developing tourism in line with global trends.

Speaking at the event, the leadership of Sao Mai Group emphasized that to go far, the tourism industry must place "experiential quality and human values" at its core. This has been the guiding philosophy throughout Sao Mai's development journey for many years – customer-centric, using service quality as a measure of prestige, and leveraging distinctiveness as a sustainable competitive advantage.

At the seminar, delegates reviewed the development journey of Sao Mai Group's tourism ecosystem – a vibrant tapestry woven from many unique destinations and high-class services.

From the Tra Su Melaleuca Forest Tourist Area – the "green lung" of the Mekong Delta, Tuc Dup Hill – a historical witness to the nation's resilient spirit, to the An Hao Solar Power Plant tourist site – where visitors can admire a green energy project while enjoying the magnificent scenery of the Seven Mountains region.

Following that are the Lam Vien Cam Mountain Tourist Area – a convergence of nature and spirituality, the Dong Thap Muoi Conservation Area with its pristine and tranquil beauty, and luxurious resorts like Sao Mai Resort Phu My and LAMORI Resort & Spa – places for complete relaxation amidst green spaces and dedicated services.

Parallel to these are a system of modern restaurants and hotels including Dong Xuyen Hotel Complex, Sao Mai Hotel Cao Lanh, Bong Hong Hotel, etc., offering professional accommodation, culinary, and event-organizing experiences. …. Each location is a unique color in Sao Mai Group's overall picture – where nature, culture, and people blend to create a tourism experience rich in regional identity.

The discussion topics at the seminar revolved around human resource management, professional service skills, the application of technology in operational management, and modern tourism brand positioning. Sincere sharing and valuable experiences from practical operations helped each Sao Mai member to better understand the value of dedication, sophistication, and creativity in every service detail.

A representative from the Group's leadership expressed the hope that, through this seminar, every employee in Sao Mai's tourism sector will become a true brand ambassador, embodying the spirit of "serving with the heart" and an unceasing desire for innovation. This is the foundation for Sao Mai Group to continue elevating its multi-experience tourism ecosystem, expanding its market, and promoting the image of a civilized, friendly, and high-quality Vietnamese tourism.

The seminar concluded in an open atmosphere filled with positive energy. The handshakes, smiles, and proud gazes testified to a shared belief: Sao Mai Group is not just doing tourism – it is creating true living values for the community and tourists.

From An Giang – the origin of its journey, Sao Mai Group is gradually expanding its footprint to new lands, bringing the spirit of "professionalism – humanism – distinctiveness" to every project and every destination.
This is how Sao Mai affirms its mission: "Creating dream destinations – where every journey is a memorable experience."