SAO MAI GROUP: “TET FOR THE POOR – JOYFUL SPRING OF THE HORSE 2026”

Every spring, as yellow apricot blossoms begin to show off their colors and the atmosphere of reunion spreads across every region, Sao Mai Group continues its familiar yet deeply meaningful journey: “Tet for the Poor – Joyful Spring of the Horse 2026”.

With a budget of nearly 9 billion VND, this year's program is not merely an annual charitable activity, but a testament to the Group's enduring commitment over nearly 30 years: developing the business hand-in-hand with serving the community.

Bringing a fulfilling spring to those in difficult circumstances

The program is implemented in numerous localities, targeting thousands of households facing hardships. In the final days of the year, when worries still linger for many families, timely sharing becomes a valuable source of encouragement.

The Tet gifts are thoughtfully prepared, focusing on the most practical support:

Providing cash gifts to help people proactively manage expenses and purchase necessary items for their families for the New Year.

Donating essential necessities, such as premium cooking oil and fish sauce – familiar ingredients that contribute to the flavor of the reunion meal during Tet.

Each gift handed out carries not only material value but also conveys care and empathy. The joy evident on the faces of the recipients is clear proof of the program's humanitarian significance.

Joining hands to beautify spring spaces in the homeland

Alongside caring for the disadvantaged, Sao Mai Group allocates significant funds to invest in artistic lighting systems across An Giang province, contributing to brightening the urban landscape and tourist attractions during Tet.

These lighting installations are elaborately designed, creating a vibrant festive space that attracts a large number of locals and tourists to enjoy and capture early spring moments.

Investing in urban aesthetics not only creates a joyful atmosphere but also demonstrates the enterprise's strategic vision: economic development must be linked to enhancing the community's spiritual life. A colorful spring brings not only visual delight but also inspires pride and cohesion among the people.

Nearly 30 years of persistence with compassionate values

The “Tet for the Poor” journey is not a temporary activity. Over the years, the program has become an integral part of Sao Mai Group’s corporate culture – where humanitarian values are placed alongside growth objectives.

Throughout nearly three decades of formation and development, the Group has built a solid position in various economic sectors. However, what creates a distinct mark is the consistently maintained spirit of social responsibility.

“Sharing difficulties – Doubling happiness” is not just a message, but a guiding principle throughout every community activity.

Every Tet season, the gift-giving trips, the street decoration projects, or the social welfare programs all contribute to affirming the identity of a business that aims not only for economic success but also places a core focus on human values.

A spring of connection and trust

Closing an old year of efforts and opening the new Year of the Horse 2026 full of expectations, the “Tet for the Poor” program continues to spread a positive message: a complete spring is a spring of sharing.

Through specific, practical, and enduring actions, Sao Mai Group once again affirms its long-term development philosophy: building a strong enterprise goes hand in hand with cultivating social values.

In the radiant colors of spring, the journey of love continues to be written – for the community, for trust, and for a peaceful, prosperous future.